Influencer Marketing

Influencer marketing is subject to unique FTC guidelines due to its significant impact on consumer perceptions. The Consumer Review Fairness Act (CRFA) protects people’s right to share honest opinions about businesses’ products or services, including via social media. Our team ensures your contracts and marketing strategies comply with CRFA provisions, avoiding penalties or legal issues.

Key CRFA Provisions:

  • No Review Prohibition: Contracts cannot restrict parties from sharing honest reviews about a company’s products, services, or conduct.
  • No Penalties: Contracts cannot impose penalties or fees against individuals for posting reviews.
  • No IP Waiver: Individuals cannot be forced to waive their intellectual property rights over review content.


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