Marketing & Consumer Protection

SMS and Text Marketing

Overview

We provide comprehensive legal support to clients seeking to leverage the power of SMS and text messaging in their marketing strategies. We assist clients in understanding the requirements of the Telephone Consumer Protection Act (TCPA), the Telephone Sales Rule (TSR) and other relevant laws and guidelines, such as those related to opt-in and opt-out mechanisms, disclosure, and consent. Our team will help your business develop tailored strategies that maintain compliance while successfully engaging with consumers through SMS and text messaging. 

Recognizing the significance of adhering to SMS and text marketing regulations, we empower clients to optimize the impact of their SMS and text marketing strategies while maintaining compliance with relevant laws. 

Full Spectrum Services

  • Advice on opt-in and opt-out mechanisms for SMS and text communications;
  • Guidance on disclosure requirements and consent management for SMS and text marketing campaigns;
  • Guidance on cross-border SMS and text marketing initiatives, including compliance with international consumer protection laws and regulations;
  • Assistance with drafting and reviewing SMS and text marketing materials and contracts.