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Marketing & Consumer Protection

Marketing, Product and Consumer Protection

Overview

Our team serves as a one-stop shop for product counsel and legal professionals in technology, privacy, and marketing industries. We provide a top-notch suite of services designed to guide product counsel through legal, regulatory, and competitive issues from product development through to post-launch compliance. Our skilled professionals deliver pragmatic, comprehensive solutions that make it easy for product counsels to navigate the challenges of launching innovative products and services in today’s fast-changing marketplace. From regulatory approvals to contract negotiations, managing advertising and media outreach, and ensuring privacy law compliance, we’re ready to support product counsels’ end-to-end product lifecycle.

Full Spectrum Services

  • Obtaining regulatory approvals and managing licensing requirements
  • Conducting contract negotiations to protect your interests
  • Strategizing and managing advertising, media, and customer outreach initiatives
  • Evaluating risks and requirements for emerging technologies
  • Staying ahead of new litigation trends
  • Addressing competitive challenges in the marketplace
  • Ensuring compliance with evolving privacy laws

Insights & Advisories

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  • In Case You Missed It by Susan Duarte

ICYMI: Issue #2: September 2025

Prefer to listen instead? We’ve made an audio version of this newsletter so you can catch the highlights on the go:   Letter from the...

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  • Client Advisory

California Privacy Protection Agency Imposes a $1.35 Million Fine on Tractor Supply Company for CCPA Violations

Prefer to listen while you’re on the go? We’ve created an audio version of this Client Advisory that you can play anytime, anywhere.    ...

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  • Client Advisory

FTC’s Historic $2.5 Billion Settlement with Amazon Over Deceptive Prime Subscription Practices

The Federal Trade Commission secured a landmark $2.5 billion settlement with Amazon.com, Inc., along with two senior executives, resolving allegations of deceptive Prime subscription enrollment...

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  • Client Advisory

FTC and State AGs Sue Live Nation/Ticketmaster for Deceptive Pricing and Ticket Broker Coordination

Prefer to listen while you’re on the go? We’ve created an audio version of this Client Advisory that you can play anytime, anywhere.    ...

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  • Client Advisory

Chegg Settles with FTC for $7.5 Million Over Alleged Violations of Autorenewal Laws

Prefer to listen while you’re on the go? We’ve created an audio version of this Client Advisory that you can play anytime, anywhere.    ...

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  • Client Advisory

Multi-State Privacy Enforcement Sweep Targets Global Privacy Control Noncompliance: California, Colorado, and Connecticut Launch Joint Investigation

Prefer to listen while you’re on the go? We’ve created an audio version of this Client Advisory that you can play anytime, anywhere.    ...

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  • Client Advisory

Temu Pays $2 Million in First FTC INFORM Act Enforcement Case: What the Settlement Means for Online Marketplace Compliance

The Federal Trade Commission (“FTC”) secured its first enforcement action under the INFORM Consumers Act, obtaining a $2 million settlement with Temu to resolve allegations...

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  • Client Advisory

Match Group to Pay $14M in FTC Settlement Over Alleged Deceptive and Unfair Marketing and Online Subscription Practices

Match Group, Inc. and Match Group, LLC, the operators of major online dating services including Match.com, OkCupid, PlentyOfFish, and The League, have entered into a...

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  • Client Advisory

Eight Circuit Blocks the FTC’s “Click to Cancel” Rule

On July 8, 2025, the U.S. Court of Appeals for the Eighth Circuit blocked the Federal Trade Commission’s (“FTC”) amendments to the Negative Option Rule,...

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  • Client Advisory

California DOJ Announces $1.55 Million CCPA Settlement with Healthline Over Unauthorized Sharing of Health Data

On July 1, 2025, California Attorney General Rob Bonta announced the largest California Consumer Privacy Act (CCPA) settlement to date: a $1.55 million civil penalty...

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  • Client Advisory

Connecticut Amends Privacy Law: New Rules for Sensitive Data, Profiling, and Consumer Rights Take Effect July 1, 2025

On June 6, 2025, Connecticut Governor Ned Lamont signed Public Act No. 25-113 into law, amending the Connecticut Data Privacy Act (CTDPA) with significant new...

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  • Client Advisory

FTC Action Against GoDaddy Reinforces Urgency of Strong Data Security Practices

On May 21, 2025, The Federal Trade Commission (“FTC”) finalized a decision and order against GoDaddy Inc. and its subsidiary, GoDaddy.com, LLC (“GoDaddy”), after finding...

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  • Client Advisory

Texas Secures Historic $1.375 Billion Data Privacy Settlement with Google

Texas Attorney General Ken Paxton has reached a landmark $1.375 billion settlement with Google to resolve allegations that the tech giant unlawfully tracked and collected...

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  • Client Advisory

FTC Extends Negative Option Rule Compliance Deadline

The Federal Trade Commission (“FTC”) has voted to extend the compliance deadline for key provisions of the amended Negative Option Rule (“Rule”) by 60 days,...

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  • Client Advisory

Major App Store Policy Changes Following Recent Epic v. Apple Ruling

A federal judge has delivered a major blow to Apple’s long-standing control over its App Store, ordering the tech giant to stop collecting commissions on...

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  • Client Advisory

FTC’s 2025 Amendments to the Children’s Online Privacy Protection Rule (COPPA): What Operators Must Do Now

On April 22, 2025, the Federal Trade Commission (“FTC” or “Commission”) published final amendments to the Children’s Online Privacy Protection Rule (“COPPA Rule” or “Rule”),...

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  • Client Advisory

FTC Sues Uber for Deceptive Billing and Cancellation Practices

The Federal Trade Commission (“FTC”) filed a complaint on April 21, 2025, in the U.S. District Court for the Northern District of California against Uber...

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  • Client Advisory

FTC Seeks Public Comment on Anti-Competitive Federal Regulations

On April 14, 2025, the Federal Trade Commission (FTC) issued a public Request for Information (RFI) seeking comment on how existing federal regulations may unnecessarily...

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  • Client Advisory

Red, White & Be Careful: FTC Compliance for “Made in the USA” Claims

Several prominent companies, including Apple, Toyota, Corning, and GE, recently announced plans to invest in or expand manufacturing operations in the United States (“US”). As...

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  • Client Advisory

California Attorney General Issues Two Advisories on AI and the State’s Consumer Protection Laws

As the federal government signals that it is stepping back from regulating artificial intelligence (AI) to encourage innovation, states like California are taking a more...

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  • Client Advisory

FTC Targets Hidden ‘Junk Fees’ With New Pricing Transparency Rule for Live Events and Short-Term Lodging

Have you ever gone to buy tickets for a sports game, only to find the price balloon by the time you reach checkout? Thanks to...

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  • Client Advisory

Court Orders Permanent Injunction, Monetary Judgment, and Additional Relief Against GOAT for FTC Violations of the Mail Order Rule and Other Deceptive Practices

On December 2, 2024, a court ordered 1661, Inc., the Los Angeles-based online retailer operating as GOAT, to pay over $2 million for violations of...

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  • Client Advisory

New California Arbitration Law for Consumer Contracts (SB 940)

Effective January 1, 2025, California Senate Bill 940 (SB 940) imposes significant new limitations on arbitration clauses in consumer contracts. Businesses engaging with California residents...

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Attorneys

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Susan Duarte

Partner

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Diana James

Attorney

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