Marketing & Consumer Protection

Data Broker & Lead Generation Compliance

Overview

We offer comprehensive legal services to clients operating in the data brokerage and lead generation industries. Our experienced attorneys help clients navigate the complex regulations and privacy concerns associated with these fields while effectively executing their marketing strategies.

We assist clients in understanding their obligations under various industry standards, such as the Fair Credit Reporting Act (FCRA) and the Digital Advertising Alliance’s Self-Regulatory Principles. We also offer guidance on the collection, use, and sharing of consumer data for marketing purposes and legal assistance with opt-in and opt-out mechanisms for marketing communications.

With a deep understanding of the telecommunications industry and the importance of data privacy and security, we deliver high-quality legal counsel that enables our clients to maintain compliance with applicable laws and standards while maximizing their investments.

Full Spectrum Services

  • Assistance with the development and implementation of privacy policies and procedures specific to data brokerage and lead generation activities;
  • Advice on data security and breach response requirements, including compliance with state and federal data breach notification laws;
  • Guidance on the collection, use, and sharing of consumer data for marketing purposes;
  • Assistance with opt-in and opt-out mechanisms for marketing communications;
  • Advice on third-party liability and risk management in the context of data brokerage and lead generation.