The Federal Communications Commission (FCC) is taking further steps to regulate robocalls created using artificial intelligence (AI) technology. On Tuesday, FCC Chairwoman Jessica Rosenworcel circulated a new proposal aimed at strengthening consumer protections against AI-generated robocalls. The text of the draft notice of proposed rulemaking has not been made public yet.
According to the Press Release, key aspects of the latest proposal include:
- Defining AI-generated calls: The FCC is seeking public input on how to effectively define and classify calls created using AI technology.
- Mandatory disclosure: The proposal would require entities using AI-generated calls to disclose this practice to consumers.
- Consumer notification: The FCC seeks to support technologies that alert consumers when they are receiving unlawful AI-generated robocalls.
- Protecting legitimate uses: The proposal includes safeguards for beneficial applications of AI in telecommunications, particularly those that assist people with disabilities.
This proposal builds upon the FCC’s previous efforts to combat AI-generated robocalls, including the responses to the FCC’s 2023 Notice of Inquiry. In February 2024, the commission unanimously adopted a declaratory ruling that classified calls made with AI-generated voices as “artificial” under the Telephone Consumer Protection Act (TCPA). Thus, the FCC effectively clarified that robocalling compliance requirements apply to AI-generated calls, including the obligation to seek consumers’ prior written express consent.
The FCC’s increased focus on AI-generated robocalls stems from the growing concern over their potential to mislead consumers by imitating the voices of celebrities, political figures, and even family members. Recent incidents, such as the AI-generated robocall impersonating President Biden during the New Hampshire primary, have highlighted the need for stronger regulations.
The FCC’s five-member commission is scheduled to vote on this latest proposal at their upcoming meeting on August 3.
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