Product Counsel

Where Product Innovation Meets Legal Expertise

Your products operate where innovation meets regulation. Our Product Strategy Group is your trusted team for navigating the three pillars of your product lifecycle:

  • Compliance: navigating privacy, marketing, AI, and regulatory frameworks.
  • Risk Mitigation: identifying legal challenges before they derail your roadmap.
  • Negotiation Expertise: securing partnerships and agreements that accelerate growth.

With extensive in-house experience, we speak the language of product teams while delivering the legal precision counsel demands. From early-stage startups to enterprise innovators, we help you navigate complex regulatory landscapes without slowing down momentum or compromising your speed to market.

Ready to Accelerate Your Product Development?

From startups launching their first product to enterprises managing complex product portfolios, our solutions scale with your needs while navigating evolving regulations.

Why Choose Our Product Counsel Practice

Susan Duarte combines Big Law firm experience and in-house counsel expertise, recognized as the Association of Corporate Counsel’s “Best In-House Counsel of the Year” in 2024. Her proven track record spans Fortune 100 companies to emerging startups, providing the strategic perspective needed to navigate complex technology and regulatory challenges. With extensive experience defending clients before the FCC, FTC, CFPB, and State Attorneys General, Susan and our team provide unparalleled guidance on enforcement actions, investigations, and proactive compliance strategies.

Stay informed with Susan’s weekly “In Case You Missed It” newsletter—delivering the regulatory intelligence that product teams need.

Core Service Areas

Commercial & Technology Transactions

  • Strategic contract negotiation
  • Technology licensing
  • Partnership and vendor structuring
  • Multi-jurisdictional compliance strategy
  • FCC, FTC, CFPB and state regulatory requirement navigation
  • CAN-SPAM, TCPA, and “mini-TCPA” compliance
  • Communications and media law
  • Risk assessment and mitigation planning
  • Regulatory advocacy and policy engagement
  • Copyright and trademark counsel integrated with product development
  • IP portfolio management and protection strategies
  • Licensing agreement negotiation and management
  • SMS/text messaging compliance and TCR registration
  • Digital and traditional advertising law counsel
  • Social media marketing and influencer compliance
  • Endorsements and Testimonials
  • Sweepstakes and promotional campaigns
  • Consumer protection compliance
  • Data incident and breach response
  • Regulatory inquiry and investigation management
  • Public relation strategies
  • Litigation management and coordination
  • SEC cybersecurity disclosure

Comprehensive Product Lifecycle Support

Strategic Product Development

We embed privacy-by-design principles and proactive compliance into your development process from concept to sunset. Our team delivers actionable guidance that accelerates your timeline while ensuring legal compliance through every stage – development, launch, iteration, and wind-down.

AI Governance & Emerging Technology

Navigate the evolving AI regulatory landscape with confidence. We specialize in state and federal AI compliance, helping companies build robust governance programs. We stay on top of key developments so you can focus on innovation.

Privacy & Data Security Excellence

Our privacy-first approach ensures your products exceed data protection standards. From data-use policies and DSAR compliance to state privacy laws, GDPR and other global requirements, we build privacy into your product architecture, not bolt it on afterward.

More Than Just Legal Advisors

Why choose us? We don’t just identify problems; we design solutions. Whether it’s AI feature launches, market expansion, advertising campaigns, or data privacy compliance, we provide the strategic legal foundation that transforms obstacles into opportunities and gets you where you want to go.

We function as integrated legal partners, not external advisors. Our attorneys understand market pressures and growth objectives, delivering rapid guidance that accelerates development without creating bottlenecks. We transform legal considerations from obstacles into competitive advantages by identifying opportunities early in your development cycle.

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