Webinar: FCC’s New Rules Under TCPA – Navigating Changes in Marketing Practices
Join us and our friends at Caller ID Reputation® for an insightful webinar on the latest changes introduced by the Federal Communications Commission (FCC) under the Telephone Consumer Protection Act (TCPA) on January 31, 2024 at 11:00 am PST.
These changes, set to take effect within the next 12 months or so, will reshape the landscape of telemarketing and text message marketing. Don’t miss this opportunity to stay ahead of the curve!
- Overview of FCC’s Recent Rule Changes
- Amendments Addressing the “Lead Generator Loophole”
- FCC’s Goals in Ensuring TCPA Compliance
- Measures to Prevent Excessive Robocalls and Robotexts
- Preparing for “Know Your Source” Compliance Model
Key Changes Covered:
- One-to-One Consent
- Clear and Conspicuous Disclosure
- Logically and Topically Related Content
- Burden of Proof
And learn what “Know Your Source” is and why it matters:
Just as “Know Your Customer” has been pivotal in global robocall mitigation, the FCC’s lead generation order underscores the importance of a “Know Your Source” compliance model. This ensures explicit consumer consent, aligning seamlessly with robocall mitigation principles and STIR/SHAKEN standards.
Don’t Miss Out! Stay Informed, Stay Compliant: Prepare your business for the evolving landscape of robocall regulations. This webinar is a must-attend for industry professionals seeking insights into FCC’s latest rules and proactive compliance strategies. Stay ahead of the curve!